Idea, 2019, Softcover, 344 pages, 30 x 23 cm
New / Sealed copy
This book is a gathering of two and a half decades (25 years, 100 seasons, 50 issues, 15,408 pages, 2,853 advertising pages, 263 brands) of fashion advertising campaigns as they have appears on the printed pages of Self Service, providing a fascinating testament to and a subjective barometer of fashion's evolving aesthetic and cultural norms. Including campaigns by Raf Simons, Miu Mui, Chloe, Helmut Lang, APC, Prada, Isabel Marant, Balenciaga and more.